To raised know how competing apps place on their own in this multidimensional, competitive dating app landscape, we undertook a text analysis of a sizable human anatomy of user-generated reviews. We identified the six most significant subjects mentioned in user reviews, representing this product measurements that many impress users both real asian girls adversely and in a confident way. Each topic is represented as a cluster of related keywords, and a relative dimension score is assigned to each app based on the frequency of the keywords in the reviews in the figure “Dating App User Scores by Dimension.
These numbers imagine individual scoring across six proportions for Tinder and three legacy apps: eHarmony, Matchcom, and OkCupid.
Our analysis of software users’ reviews verifies the necessity of Tinder’s enjoyable consumer experience — and demonstrates exactly exactly how defectively it carries out when you look at the technology measurement. Because the figure shows, Tinder’s users described their experience with the application utilizing terms pertaining to “fun” significantly more than twice (2.5 times) normally as contending dating applications. Statements like “The app is very good and entertaining that is super however it is excessively glitchy as of this stage” are extremely typical in Tinder reviews but particularly missing from reviews of previous incumbents. Some reviews claim that the application offers an entertaining experience you’re annoyed. by itself: “It’s something to do when”
We confirmed through analytical analysis that apps scoring saturated in the enjoyable measurement experienced quicker development than the others within the young-user portion. Read more »